RSSGadgetophilia (Gadgets) – Newsletter for July 5, 2010
Monday, July 5, 2010
Tarzan among the first mass marketed figures, says Canadian academic
WASHINGTON – As soon as a Disney blockbuster is out these days, its characters seem to be everywhere – in comics, toys, books and video games. But this marketing strategy is now new. Tarzan’s creator Edgar Rice Burroughs was instrumental in helping invent the media blitz.
“He was a very canny marketer and publicist. Tarzan was … Read more >>>.