Toyota moves past apologies, but experts say public may not be ready to forgive, forget & buy

Toyota moves past apologies, aims for sales
THE CAMPAIGN: New Toyota ads show brand loyalists and push big incentives to revive sales and keep the brand’s fans happy while the company works through its recall.
THE HOPE: Keeping brand loyalists happy in the face of a crisis is key to ensuring the longterm health of …. Read the original article  : here.