Sustainable Danish Hottie Joins the World Cup

COPENHAGEN, June 30, 2010 – The world's most-travelled hot dog stand is in South Africa during the
FIFA World Cup 2010 to spread Danish culture and values and to raise money
for education of South African bushmen children.

The Danish hot dog stand, Hottie, has travelled around the world since
2003. Hottie generates its [...]

Revitalization of the LI-NING Brand Takes China’s Sports Goods Industry on a Quantum Leap

BEIJING, June 30, 2010 – With the momentum of remarkable growth in recent years behind it,
LI-NING's brand revitalization comes on the 20th anniversary of their
establishment by founder, Mr. Li Ning, who will personally make the
revitalization announcement and official unveiling of the new logo and new
slogan at Li-Ning's Beijing headquarters on June 30th 2010. A [...]

Telairity H.264 Encoding Helps Bring the 2010 World Cup to the World in HD and SD

Asia, Southeast Asia, South Pacific, and African nations benefit technologically and financially from Telairity systems

SANTA CLARA, California, July 7, 2010 – Telairity's superior H.264 encoding technology is the "secret ingredient"
that has enabled nearly a billion people globally to view the 2010 World Cup.
Viewers throughout Asia, the South Pacific, and even South Africa, the home
country [...]

Thousands of Schools Do Not Reward Sports Day Winners

BIRMINGHAM, England, July 3, 2010 -

– 9% Refuse to Single out Winners

– 69% 'Inclusive' – Reward All Participants

– Hundreds of Schools Have No Sports Day

In the week the Government unveiled plans to revive competitive games for
children, new research [...]

Eventsv.com Offers Users More Tickets to Events Near Them

CAMBRIDGE, England, July 1, 2010 – The new ticket search engine, launched in April, offers tickets to events
from around the world. Eventsv.com aggregates tickets from a large range of
ticket wholesalers and re-sellers to present a comprehensive choice of
ticketing options to its users. Eventsv also offers information about
facilities near the event, such as hotels and [...]

Erick van Egeraat Wins International Competition for Dynamo Stadium in Moscow

ROTTERDAM, The Netherlands, June 30, 2010 – Erick van Egeraat has been awarded the first prize in the closed
international design competition for VTB Arena Park in Moscow on the
initiative of the VTB Bank. The 300,000-m2 VTB Arena Park is one of the
largest projects that will be developed in the Russian Federation in the
coming years. [...]

Manolo Romero to Give Keynote at IBC2010

Full day devoted to sport, including Olympics and World Cup in 3D
LONDON, June 30, 2010 – With 2010 a big year for sport and sports broadcasting, the IBC2010
conference is dedicating a full day to the topic. Setting the agenda for the
day will be a keynote presentation from Manolo Romero, the managing director
of Olympic Broadcasting [...]

Sustainable Danish Hottie Joins the World Cup

COPENHAGEN, June 30, 2010 – The world's most-travelled hot dog stand is in South Africa during the
FIFA World Cup 2010 to spread Danish culture and values and to raise money
for education of South African bushmen children.

The Danish hot dog stand, Hottie, has travelled around the world since
2003. Hottie generates its [...]

Revitalization of the LI-NING Brand Takes China’s Sports Goods Industry on a Quantum Leap

BEIJING, June 30, 2010 – With the momentum of remarkable growth in recent years behind it,
LI-NING's brand revitalization comes on the 20th anniversary of their
establishment by founder, Mr. Li Ning, who will personally make the
revitalization announcement and official unveiling of the new logo and new
slogan at Li-Ning's Beijing headquarters on June 30th 2010. A [...]

South Africa UK Health & Fitness Partnership USN & FamouslyFit.com Sign a “Fight for Britain’s Fitness” Deal

LONDON, June 28, 2010 – South Africa's number one selling sports nutrition brand USN
and UK's FamouslyFit.com have committed to a 2 year deal in which the
companies will work together to fight for better fitness in Britain.

USN will be joining forces with Famously Fit to ensure the
online facility continues to provide [...]

The 3rd Annual Abu Dhabi Dragon Boat Festival, Part of Adrenaline Sports Live Presented by RANI – Call for Competitors

ABU DHABI, UAE, July 12, 2010 – Social, corporate, school and university teams and individual
competitors are being invited to register to take part in the 3rd Abu Dhabi
Dragon Boat Festival (8th – 9th October, Shangri-La Hotel, Qaryat Al Beri,
Abu Dhabi), part of Adrenaline Sports Live presented by RANI (7th – 9th of
October at the [...]

Kitbag Try to Reignite Passion in England by Offering 15% Off

Kitbag Offer 15% Off Entire England Range in Build-up to Crucial Group Stage Match

MANCHESTER, England, June 22, 2010 – With the group stages of the World Cup coming to a dramatic conclusion
this week, all eyes are on England as they launch their last ditch attempt to
stay in the contest in South Africa. To celebrate [...]

Top 10 Sports Day Moments – Voted for by Teachers

BIRMINGHAM, England, July 13, 2010 – Sports Day isn't only about winning, losing or taking part – it is about
having fun! SchoolStickers.co.uk asked teachers to submit their funniest
Sports Day stories and asked teachers to vote for their favourites.

From schools deciding to have a pet's race, with the inevitable chaos, to
the [...]

FIFA.com Attracts Over a Quarter of a Billion Visits as the World Engages Online With the 2010 FIFA World Cup(TM)

ZURICH, July 13, 2010 – Multimedia platforms proved central to fans' enjoyment of the 2010 FIFA
World Cup(TM) as FIFA – through its web and Twitter feeds – successfully
delivered a range of complementary digital experiences to football
enthusiasts around the world.

In addition to the many millions of fans watching the matches on [...]

Under Armour and ASM Clermont Auvergne Sign Official Technical Wear Supplier Agreement

AMSTERDAM, July 19, 2010 – Under Armour Europe B.V. Under Armour and ASM Clermont Auvergne today
announced a comprehensive kit supplier agreement for Under Armour to supply
the full range of technical performance apparel for the 2010 French
Champions.

Under Armour, the originators of performance apparel, will design a new
ASM Clermont Auvergne playing kit [...]

Bavaria City Racing Moscow Forms Basis to Moscow Grand Prix 2012

MOSCOW, July 18, 2010 – The Moscow government is preparing a Formula 1 Grand Prix in
the streets of Moscow for 2012. That was announced today by Mr. Vladimir
Makarov, representative of the Moscow Government, during a press conference
held at the 3rd edition of the Bavaria Moscow City Racing. The engineering
company Tilke, specialist in race tracks, [...]

Kitbag Anticipate Unveiling of new Manchester United Shirt

MANCHESTER, England, July 16, 2010 – To say that the release of a new Manchester United kit is widely
anticipated is something of an understatement. The Red Devils are, after all,
the best supported team in the world and an estimated 330 million fans
worldwide are sure to be eagerly awaiting what will, for many, be an
automatic [...]

Upstream Powers MTN’s FIFA World Cup(TM) Themed Mobile Marketing Campaigns in West Africa

Campaigns for Mobile Operator Giant and FIFA World Cup Global Sponsor Mtn, in Nigeria, Benin and Ghana Generated Unprecedented Conversion Rates and Huge Consumer Excitement Demonstrating Upstream's Expertise in Delivering Regional Campaigns With Localised Customer Insight.

LONDON, July 15, 2010 – Upstream, one of the world's largest mobile marketing solutions
providers, (www.upstreamsystems.com) is completing a series [...]

European Handball Champions Engage and Grow Fan-Base With Globalpark Online Community

COLOGNE, Germany, July 14, 2010 – European Handball Club 2010 Champions VfL Gummersbach rely on Globalpark
(www.globalpark.com/) technology to engage and grow their fan base.
Together they have built an online community, accessible at
www.My-VfL.de that encourages fans to get involved with game and
promotion planning, and helps the ball club test and launch marketing
campaigns.

[...]

Kitbag Launch New Arsenal ‘Dri-Fit’ Home Shirt

MANCHESTER, England, July 14, 2010 – Online sportswear retailer Kitbag is launching the new Arsenal shirt
(www.kitbag.com/stores/kitbag/products/product_browse.aspx?category%7C
category_root%7C13125=football&category%7Ccat_13125%7C11142=football+kits&cat
egory%7Ccat_11142%7C12472=premier+league&category%7Ccat_12472%7C13166=arsenal
) for the 2010/2011 season.

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)
[...]

Aon Logo Featured on New Manchester United Team Shirt

Firm Commemorates Shirt Reveal with 'Aon United Global Day'
CHICAGO, July 15, 2010 – The new Manchester United home kit for the 2010-11 season was revealed
today, with the logo of Aon Corporation (NYSE: AON), the leading global
provider of risk services and human capital consulting, featured on the front
of the famous shirt. Aon's four-year shirt sponsorship [...]

realbuzz.com’s Top 10 Rules for Fat Burning Exercises

LONDON, July 13, 2010 – It's still not too late to lose the excess fat ahead of any beach breaks
you may be planning. realbuzz.com the healthy active lifestyle website has
gathered together their top 10 rules that should help you burn off that extra
fat before heading to the beach to show off the newly toned [...]

World Cup Exit Spurs IT Job Searches

Findings from The IT Job Board Indicate That Following England's Disastrous World Cup, IT Employment Searches are on the Increase

LONDON, July 13, 2010 – Since England's exit from the World Cup, there has been a 23 percent
increase in employment searches online, according to Experian Hitwise[1], the
leading global online competitive intelligence service.
[...]

Acentic Announces Historic Partnership with Celtic Manor

HD entertainment offering in advance of 2010 Ryder Cup
COLOGNE, Germany, July 13, 2010 – Acentic, a leading supplier of digital interactive TV (iTV) systems over
coaxial and IP networks for the hotel industry, announced today a new
partnership with The Celtic Manor Resort in Wales.

The Celtic Manor is a five star, 400-bedroom [...]

London 2012 Signs Technogym as Fitness Equipment Supplier

LONDON, July 13, 2010 – The London Organising Committee of the Olympic Games and
Paralympic Games (LOCOG) today confirmed that Technogym has become the latest
tier three supplier to London 2012. Technogym will supply and install fitness
equipment for athletes in the Athletes' Village and other training venues,
becoming Official Fitness Equipment Supplier.

To view [...]

Top 10 Sports Day Moments – Voted for by Teachers

BIRMINGHAM, England, July 13, 2010 – Sports Day isn't only about winning, losing or taking part – it is about
having fun! SchoolStickers.co.uk asked teachers to submit their funniest
Sports Day stories and asked teachers to vote for their favourites.

From schools deciding to have a pet's race, with the inevitable chaos, to
the [...]

Ramos Tops First Ever FIFA World Cup(TM) Castrol Index

LONDON, July 13, 2010 – 2010 saw a FIFA World Cup(TM) of firsts: the first on African
soil, the first won by Spain and the first to be assessed second-by-second by
the Castrol Index. Using advanced technology and objective analysis to
evaluate every single player movement, the FIFA World Cup(TM) now has Sergio
Ramos as its first Castrol [...]

FIFA.com Attracts Over a Quarter of a Billion Visits as the World Engages Online With the 2010 FIFA World Cup(TM)

ZURICH, July 13, 2010 – Multimedia platforms proved central to fans' enjoyment of the 2010 FIFA
World Cup(TM) as FIFA – through its web and Twitter feeds – successfully
delivered a range of complementary digital experiences to football
enthusiasts around the world.

In addition to the many millions of fans watching the matches on [...]

NTT Europe Achieves PCI DSS Compliance

LONDON, July 12, 2010 – NTT Europe (www.eu.ntt.com/en/index.html), an ICT
solutions partner and subsidiary of NTT Communications (www.ntt.com),
today announces its web hosting services have been officially verified by IRM
Plc as being compliant with the Payment Card Industry Data Security Standards
(PCI DSS).

The verification of PCI DSS compliance complements NTT
Europe's ISO27001
(www.eu.ntt.com/en/our-global-strengths/iso-27001.html) certification
for information [...]

The 3rd Annual Abu Dhabi Dragon Boat Festival, Part of Adrenaline Sports Live Presented by RANI – Call for Competitors

ABU DHABI, UAE, July 12, 2010 – Social, corporate, school and university teams and individual
competitors are being invited to register to take part in the 3rd Abu Dhabi
Dragon Boat Festival (8th – 9th October, Shangri-La Hotel, Qaryat Al Beri,
Abu Dhabi), part of Adrenaline Sports Live presented by RANI (7th – 9th of
October at the [...]

Sonu Niigaam to Make Rare Appearance in UK

LONDON, July 9, 2010 – Legendary playback singer and songwriter Sonu Niigaam has today confirmed
that he will make a rare personal appearance in the UK when he tops the bill
at The Asian Awards at the Grosvenor House Hotel, Park Lane in London on
October 26.

(Photo:
www.newscom.com/cgi-bin/prnh/20100708/398619 )

The [...]

Vuvuzela Man(TM) Escapes Ban; Brings Powerful and Personal Vuvuzela to iPhone and iPad App Store

SAN FRANCISCO, July 9, 2010 – Spoonjack, creator of iBone – the Pocket Trombone, today announced the
release of Vuvuzela Man(TM) – the world's most powerful yet personal Vuvuzela
for iPhone, iPod Touch, and with the forthcoming Big Vuvuzela Man(TM), iPad.
Users can customize their horn and with Multi-Vuvuzela(TM) technology, play
up to four Vuvuzelas simultaneously. Video and [...]

Dongfeng Cheers at the FIFA World Cup

BEIJING, July 9, 2010 – Having successfully completed its journey in Eurasia, Dongfeng's "Explore
the World" motorcade, on July 6, arrived in "the Mother City" of South Africa
- Cape Town, where the motorcade members watched a semifinal game of the
World Cup and cheered for their respective favorite teams.

(Photo: photos.prnewswire.com/prnh/20100709/CNF001 )
[...]

Siemens Becomes Red Bull Racing’s Partner for Efficient Technology

Existing Contract With F1 Team Extended to Provide Green Building and Manufacturing Solutions off the Track

LONDON, July 8, 2010 – Siemens plc has signed an exclusive multi-year agreement with
Red Bull Racing as its green technology partner, working with the Formula 1
team to reduce its facilities' overall carbon footprint, energy and utility
usage and ensure waste [...]

Tradition Proudly Sponsored the Justin Rose Tradition Charity Golf Day, Which Raised Over ??176,900 in Aid of Cancer Research UK

LONDON, July 21, 2010 – Justin Rose, who recently won twice in the United States, the
Memorial Tournament in June and this month's AT&T National, hosted the second
Justin Rose Tradition Charity Golf Day on Tuesday 20 July. The event raised
over ??176,900 for Cancer Research UK, the world's leading charity dedicated
to beating cancer through research.

[...]

Continental Expands Involvement in Pro Football

Automotive Supplier Joins up With Schaeffler Group to Sponsor FC Bayern Munich

HANOVER, Germany, July 26, 2010 – Continental AG, Hanover, is joining up with the
Herzogenaurach-based Schaeffler Group as sponsoring partner of the
record-setting German football champion, FC Bayern Munich. An agreement to
this effect was signed recently. "We are delighted with the attractive
possibility our role as [...]

Zambelli Fireworks to Help Celebrate Opening of New Soccer Stadium in Mexico’s 2nd Largest City

Zambelli display to inaugurate a new world-class stadium and two world renowned international teams compete for the first time: Mexico's Chivas and England's Manchester United

PITTSBURGH, July 27, 2010 – Zambelli Fireworks has been selected to provide a spectacular fireworks
display for the opening of the new Chivas de Guadalajara stadium on July 30,
2010. Chivas is [...]

Red McCombs Revealed as Primary Investor for the Formula 1 United States Grand Prix(TM) Project

AUSTIN, Texas, July 27, 2010 – Tavo Hellmund, Managing Partner of Full Throttle Productions, L.P.,
revealed Red McCombs as the primary investor for the Formula 1 United States
Grand Prix(TM) racing project. McCombs, a business and sports legend, is
committing financial resources, experience and the business relationships of
McCombs Partners to complement Hellmund and his extensive motorsports
background. Hellmund [...]

World Cup Sponsorship Boosts Some Brands, but has Little Impact for Others, New SSI Study Reveals

VISA, McDonald's and Hyundai Fare Strongly from World Cup Sponsorship
SHELTON, Connecticut, July 27, 2010 – The huge investment in a World Cup sponsorship is paying off for some
companies, while others are seeing little return for their money. A new study
with Survey Sampling International's (SSI) global panels — comparing
sponsorship awareness before and after the World [...]

Specialized Technology Dominates Tour

MORGAN HILL, California, July 27, 2010 – Every bike company dreams of winning the Tour de France: Specialized
realized its dream and took it one step further, with Alberto Contador and
Andy Schleck riding their Specialized bikes to a 1-2 finish Sunday in Paris.
This was the first-ever Maillot Jaune for the California company.

[...]

/K I L L K I L L K I L L – Zambelli Fireworks/

We are advised by a representative of Zambelli Fireworks that journalists
and other readers should disregard the news release, Zambelli Fireworks to
Help Celebrate Opening of New Soccer Stadium in Mexico's 2nd Largest City,
issued 27-Jul-2010 over PR Newswire. Zambelli Fireworks will not be present
at the event, as previously stated.

Sandy McStay of Zambelli Fireworks, +1-800-245-0397, sandy at zambellifireworks.com